Privacy Policy

Underroot Fashion LLP ("we", "us", or "our") operates the website underroot.com. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or submit inquiries through our contact form. Please read this policy carefully. By using our website, you agree to the practices described herein.

1. Information We Collect

Personal Information via Form Submissions

When you submit an inquiry through our contact form, we may collect the following information:

• Full name
• Company or brand name
• Email address
• Phone number / WhatsApp number
• Product category preferences
• Expected order volume
• Project requirements and specifications

Automatically Collected Information

When you visit our website, certain information may be collected automatically, including your IP address, browser type, operating system, referring URLs, pages viewed, and time spent on pages. This data is collected through cookies and similar tracking technologies.

2. How We Use Your Information

We use the information we collect for the following purposes:

• To respond to your inquiries and provide quotes for manufacturing services
• To communicate with you about our products, services, and capabilities
• To improve our website, content, and user experience
• To analyze website traffic and usage patterns
• To comply with legal obligations

3. Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies to enhance your browsing experience and gather analytical data. These include:

• Essential cookies: Required for basic website functionality.
• Analytics cookies: Used by Google Analytics to understand how visitors interact with our website. These cookies collect information in an aggregated form to help us improve site performance.

You can control cookie preferences through your browser settings. Disabling cookies may affect certain features of our website.

4. Third-Party Services

We use the following third-party services that may collect or process your data:

5. Data Retention

We retain personal information submitted through our contact form for as long as necessary to fulfil the purposes outlined in this policy, or as required by applicable law. Inquiry data is typically retained for up to 24 months after the last interaction. Analytics data is retained according to the default retention settings of the respective analytics platform (Google Analytics retains data for 14 months by default).

6. Data Sharing and Disclosure

We do not sell, trade, or rent your personal information to third parties. We may share your information only in the following circumstances:

• With service providers who assist in operating our website (Netlify, Google Analytics)
• When required by law, regulation, or legal process
• To protect our rights, property, or safety, or that of our users or the public

7. Data Security

We implement reasonable technical and organisational measures to protect your personal information from unauthorised access, alteration, disclosure, or destruction. Our website uses HTTPS encryption for all data transmitted between your browser and our servers. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

8. Your Rights

Depending on your jurisdiction, you may have the following rights regarding your personal data:

• Access: Request a copy of the personal data we hold about you.
• Correction: Request correction of inaccurate or incomplete data.
• Deletion: Request deletion of your personal data, subject to legal obligations.
• Objection: Object to the processing of your personal data for certain purposes.

To exercise any of these rights, please contact us using the details provided below.

9. Children's Privacy

Our website and services are directed at businesses and professionals. We do not knowingly collect personal information from individuals under the age of 18. If you believe a minor has provided us with personal data, please contact us and we will promptly delete such information.

10. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated "Last updated" date. We encourage you to review this policy periodically to stay informed about how we are protecting your information.